#1 The Accident Prevention Bureau of Switzerland has started a campaign that utilizes dark humor
Its most recent commercial will strike a nerve with most anybody who watches it, and it begins with this cheeky narrator.
#2 His eyes remain locked on his smartphone as the PSA video progresses.
Clearly, the focal point of the campaign is to highlight the global phenomenon that is cell phone addiction.
#3 But this scene will shock you
If you look closely, he only looked one way before crossing the street. Is this message too graphic or emotional enough to elicit real change?
#4 And the protagonist is a fictitious 24-year-old young man named Jonas
He is doing nothing more than texting and walking when we are first introduced to him.
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