10 Famous Logos That Have A Hidden Message

Whether you're cruising down the aisles of the grocery store, or speeding down the freeway, you're guaranteed to come across a few famous logos. Take one glance at any one of these logos and you instantly recognize the brand, but did you know there's sometimes a hidden message buried in them? It's surprising, but true.

Here are 17 famous logos that have a hidden message. Take a look:

1. VAIO

At first you just see the word VAIO, but look a little closer and you'll see the first two letters represent an analog symbol and the last two letters are binary.

2. Baskin Robbins

Take a look at what's highlighted in pink. Look familiar? It's a 31, which is the number of flavors they offer.

3. Formula 1

 Between the letter F and the speed marks is the number one.

4. Northwest Airlines

This logo actually has two hidden messages. First, it features an N and a W in negative spaces. Second, the triangle in the circle points northwest as if it's a compass.

5. Tostitos

The two middle T's in Tostitos shows two friends sharing some tortilla chips and salsa.

6. Elefont

Look at the negative space in the lowercase E - it's an elephant's trunk!

7. Hope for African Children Initiative

When you first look at it, it looks like only a map of Africa. But take a closer look and you'll see an adult and child facing each other.

8. Toblerone

Notice anything ?

9. Hartford Whalers

This simple-looking logo is actually quite clever. First, you have the whale's tail, the letter W in green, and an H in the white space.

10. Goodwill

Take a look at the G in Goodwill. It's actually a smiling face!