Whether you're cruising down the aisles of the grocery store, or speeding down the freeway, you're guaranteed to come across a few famous logos. Take one glance at any one of these logos and you instantly recognize the brand, but did you know there's sometimes a hidden message buried in them? It's surprising, but true.
Here are 17 famous logos that have a hidden message. Take a look:
1. VAIO
At first you just see the word VAIO, but look a little closer and you'll see the first two letters represent an analog symbol and the last two letters are binary.
2. Baskin Robbins
Take a look at what's highlighted in pink. Look familiar? It's a 31, which is the number of flavors they offer.
3. Formula 1
Between the letter F and the speed marks is the number one.
4. Northwest Airlines
This logo actually has two hidden messages. First, it features an N and a W in negative spaces. Second, the triangle in the circle points northwest as if it's a compass.
5. Tostitos
The two middle T's in Tostitos shows two friends sharing some tortilla chips and salsa.
6. Elefont
Look at the negative space in the lowercase E - it's an elephant's trunk!
7. Hope for African Children Initiative
When you first look at it, it looks like only a map of Africa. But take a closer look and you'll see an adult and child facing each other.
8. Toblerone
Notice anything ?
9. Hartford Whalers
This simple-looking logo is actually quite clever. First, you have the whale's tail, the letter W in green, and an H in the white space.
10. Goodwill
Take a look at the G in Goodwill. It's actually a smiling face!